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COVID-19 prompts KFC to hit pause on ‘Finger Lickin’ Good’ slogan

USA Today 08/24/2020

KFC is suspending the use of its “Finger Licking’ Good” advertising slogan as its use “doesn’t feel quite right” in the midst of a pandemic that has claimed more than 170,000 American lives. “While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit,” said Catherine Tan-Gillespie, global chief marketing officer at KFC, in a statement.

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