Retail News

Crocs CMO seeks cultural relevancy for the shoe brand

Forbes 04/26/2022

Heidi Cooley, CMO of Crocs, isn’t chasing after a specific age demographic to wear her company’s shoes. “We’re trying to go after either a trend from a product perspective, or a cultural insight from a brand perspective, which really allows us to do what makes sense for Crocs in the moment,” she said.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!