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Crocs CMO seeks cultural relevancy for the shoe brand
Forbes 04/26/2022Heidi Cooley, CMO of Crocs, isn’t chasing after a specific age demographic to wear her company’s shoes. “We’re trying to go after either a trend from a product perspective, or a cultural insight from a brand perspective, which really allows us to do what makes sense for Crocs in the moment,” she said.
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