CVS takes stand against 'Photoshopping' of makeup marketing images

CVS Pharmacy President Helena Foulkes announced at the NRF 2018 Big Show that the retailer will stop using photo manipulation on its store brand cosmetics marketing and in-store displays. Further, CVS has set a deadline of 2020 for cosmetics brands that supply the chain to do the same. CVS said they would apply alert labels on any images that failed to meet those requirements.