D2C running shoe brand Hoka opens its first stores
September 3, 2021
Deckers-owned Hoka will tread into the physical store realm for the first time with two initial locations — on 5th Avenue in New York’s Flatiron neighborhood and on Melrose Avenue in West Hollywood. The stores will offer 3D foot scanning to provide the best fit and lockers so customers can change and take a test run in the shoes known for optimal cushioning. “The biggest thing is creating a conversation with consumers in-person and letting them experience the benefits [of Hoka] before purchasing,” Hoka president Wendy Yang told CNBC.
Recent News
Waffle House Workers Strike for Fair Pay and Better Working Conditions
Waffle House workers in Conyers, Georgia, are now on their third day of striking over what they call the company’s unfair policies. Led by the Union of Southern Service Workers (USSW), Waffle House employees are demanding an end to the mandatory “meal credit” deductions from their paychecks, along with better wages and improved working conditions.
Baltimore Bridge Collapse Could Cost Carnival Cruise Line $10M
Carnival Cruise Line revealed that its 2024 earnings could take up to a $10 million hit due to the Baltimore bridge collapse.
Kwik Trip Discontinues Bagged Milk
Bagged milk, a long-standing staple at Kwik Trip, will soon disappear from its shelves.
New England’s Last Coal Plants to Close by 2028
In an agreement reached with the EPA and environmental groups, the last two coal plants in New Hampshire will cease operations in 2025 and 2028, respectively.