D2C running shoe brand Hoka opens its first stores

September 3, 2021

Deckers-owned Hoka will tread into the physical store realm for the first time with two initial locations — on 5th Avenue in New York’s Flatiron neighborhood and on Melrose Avenue in West Hollywood. The stores will offer 3D foot scanning to provide the best fit and lockers so customers can change and take a test run in the shoes known for optimal cushioning.  “The biggest thing is creating a conversation with consumers in-person and letting them experience the benefits [of Hoka] before purchasing,” Hoka president Wendy Yang told CNBC.

Recent News

Waffle House Workers Strike for Fair Pay and Better Working Conditions

Waffle House workers in Conyers, Georgia, are now on their third day of striking over what they call the company’s unfair policies. Led by the Union of Southern Service Workers (USSW), Waffle House employees are demanding an end to the mandatory “meal credit” deductions from their paychecks, along with better wages and improved working conditions.