Adobe: US Holiday E-comm Sales Topped $257B

Per Adobe data, U.S. e-commerce sales reached $257.8 billion throughout the period spanning Nov. 1 through Dec. 31 in 2025. “This 2025 holiday season, consumers embraced generative AI more than ever as a shopping assistant in their purchasing decisions,” said Vivek Pandya, lead analyst for Adobe Digital Insights. “Competitive discounts and flexible payment options like BNPL also contributed to driving record spend of $257.8 billion throughout this holiday season” (via Chain Store Age).