Dos Equis Revives ‘Most Interesting Man in the World’ Ad Campaign

After suffering from sluggish sales as of late, the Heineken-owned Dos Equis brand is returning to the well in terms of its ad creative. “The Most Interesting Man in the World” advertisements, featuring actor Jonathan Goldsmith, were a memorable part of the beer’s history, and Goldsmith is slated to reprise the role in a new 60-second ad debuting Monday’s College Football Championship on ESPN (via CNN Business).