Shoppers Are Demanding More From Retailers, Brands

Consumer expectations increased 32% year-over-year as a whopping 40% of product and service segments saw new No. 1 brands take the podium, per the latest Brand Keys data. “Expectations are rising faster than brands are improving. Consumers want more from brands across every touchpoint, and they reward brands that deliver. Long-time loyalty leaders are being challenged by brands that better anticipate and deliver what matters most to consumers,” said Brand Keys founder and president Robert Passikoff (via Western Grocer).