Staples Launches New 'Hard vs. Easy' Brand Platform

Staples' long-standing and iconic Easy Button now has a Hard Button counterpart as the retailer launches a new brand platform known as "Hard vs. Easy." "Hard vs. Easy takes aim at the unnecessary friction businesses encounter, from managing dozens of vendors and disconnected processes to last-minute supply runs, inconsistent quality and unreliable delivery. It presents a better way: Choosing Staples," a press release noted.