David’s Bridal Is Betting on Love and Marriage To Rebound in 2024

David's Bridal, a leading wedding retailer, is betting on a rebound in the marriage industry to help its recovery after surviving its second bankruptcy filing. The CEO, Jim Marcum, believes that an uptick in engagements will occur in the fourth quarter of this year, driving more sales in 2024. The company is focusing on broadening its marketing beyond bridal and into all special occasion events, as well as investing in new technology to attract customers and maintain its market position.