Retail News

Dead Popcorn King Ads Work

AdAge.com (free reg. required) 01/22/2007

Orville Redenbacher left behind his popcorn brand when he died. Now, through the use of digital graphics, he’s back in commercials and consumers are eating it up.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!