Retail news
Did KFC Grilled Chicken Promo Damage the Brand?
Written by
G
Guest contributorThe author argues that the campaign to roll out KFC's new grilled chicken hurt the company's position with consumers, franchisees and the media.
Back to News
The RetailWire Daily
A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.
Want to know more? Learn more