Image Courtesy of 7-Eleven
Standing out among a plethora of food deals arriving ahead of the Super Bowl, 7-Eleven is offering a free pizza with customers’ first order on the 7NOW Delivery app.
7-Eleven is also offering a BOGO deal on Feb. 9, the day of the big game, where customers will get a free pizza with a purchase of another, as well as savings on “watch party favorites” on Feb. 8 and beer on Feb. 9. The “Free Pizza” promotion runs through Mar. 4.
“At 7-Eleven, we know the Big Game is about more than just football — it's about gathering with friends, enjoying delicious food and making lasting memories,” said Brandon Brown, SVP of fresh foods at 7-Eleven, in a press release. “Whether you're a football fanatic, a halftime show enthusiast or simply a pizza lover, we're here to support your game day experience with free pizza and other tasty deals that will make everyone feel like a winner.”
Record Super Bowl Spending Projected
NRF’s 2025 Super Bowl Spending Survey found that a record 203.4 million U.S. adults plan to tune in to the big game, of which 113.7 million plan to throw or attend a party and 17.6 million plan to watch the game at a bar or restaurant.
Total spending on food, drinks, apparel, decorations and other purchases for the day is expected to reach a record $18.6 billion, or $91.58 per person, up from $17.3 billion in 2024. Among the respondents, 81% plan to spend on food and beverages.
Grocer and Restaurant Deals
7-Eleven’s deal will compete with a number of other food deals from both grocers and restaurants.
Among grocers, ALDI partnered with 2010 Super Bowl MVP Drew Brees and his wife, Brittany, on a “Get a Quarterback” campaign offering 25% off wings, spinach dip, pizza, and other snacks and appetizers.
“No matter which team fans root for, we can all agree that food is the MVP of the Big Game,” Dave Rinaldo, COO at ALDI, said in a news release. “We’re showing customers how to feed a crowd without sacrificing time, quality, or their budgets. Year-round, shoppers can fill their carts for less through the many actions we take, from displaying products in the boxes they arrive in, to our quarter cart system. Now we’re taking savings even further by offering up to a quarter back on game day favorites.”
Walmart is also offering a curated game-day basket that feeds up to eight people at about $8 a pop. The meal basket includes a variety of 13 popular snacking items, including chicken wings, meatballs, and Lit’l Smokies.
Kroger is offering a number of “digital deals and hot offers” as part of its “Big Game Saving Blitz” campaign.
“At Kroger, we know the best offense is a good defense, so we are setting customers up for success with a savings blitz that will tackle Big Game watch parties everywhere,” said Mike Murphy, group VP of Center Store Merchandising, in a press release. “With hot savings on soft drinks, salty snacks, appetizers and more, fans won't need to call any audibles on game day.”
Among other deals:
- Hooters during the NFL’s playoff run is promoting a Post-Season Pick for dine-in customers: 10 wings any style, curly fries, and a Pepsi or Bud Light for $16.99. The deal ends on Super Bowl Sunday.
- Applebee’s is offering a plate of 20 free Boneless Wings for fans with an online purchase of at least $40 or more, only available on Super Bowl Sunday.
- Buffalo Wild Wings is again offering free chicken wings to Americans if the Super Bowl goes into overtime.
- Auntie Anne’s on Super Bowl Sunday is offering a $5-off coupon to rewards members purchasing one of its signature Football Buckets, which feature a cardboard field goal post and a center divider for two distinct pretzel bite flavors.
- Chipotle is offering rewards members free Guac and Queso Blanco on Monday, Feb. 10.
Other restaurants and local grocers are expected to also again be offering game-day deals. Food spending around the Super Bowl remains far below Thanksgiving, which is believed to be the biggest food holiday on retail’s calendar.
However, the event largely matches the average of $90.42 spent on food items last year on the Fourth of July, according to NRF data.