DISCUSSION

Advil Allergy Goes OTC

Written by George Anderson

By George Anderson

The Food and Drug Administration (FDA) has approved Advil Allergy Sinus Caplets for over the counter (OTC) sales.

The new item, manufactured by Wyeth Consumer Healthcare, includes a combination of ibuprofen, pseudoephedrine and chlorpheniramine to relieve the systems of hay fever and other allergies.

Moderartor's Comment: Two Questions--

  1. How is the trend of consumers self-medicating affecting (and will it affect) Rx and OTC health product sales?
  2. Should there be a third classification for medicine sales to fill-in between Rx or OTC? [George Anderson - Moderator]

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