DISCUSSION
Amazon and Etsy’s Christmas spots speak to the gift of giving of yourself
Written by George Anderson
Sources: Amazon - “Kindness, the greatest gift”; Etsy - “Give more than a gift – Bus Stop”
Acts of selflessness are at the core of the stories in commercials for this holiday season from Amazon.com and Etsy.
The titles of the respective spots — Amazon’s “Kindness, the greatest gift” and Etsy’s “Give more than a gift” — are a clear giveaway that these commercials are going for the heartstrings. Did they tug at yours?
[embed]https://www.youtube.com/watch?v=1z73AKLBgLg[/embed]
[embed]https://www.youtube.com/watch?v=gR3_gAB5QIE[/embed]