Amazon: Get it (almost) right now
What’s better than two day, one day, or even same day delivery? How about one hour delivery? If you live in Manhattan, that’s the promise of Amazon’s new program called Prime Now.
Amazon announced yesterday that its Prime members will have the ability to get 25,000+ products ordered via a mobile app delivered within the hour. Members must download the Prime Now app on iOS or Android devices. The service is available seven days a week, between 6:00 a.m. and midnight. Apparently relying on cyclists, two hour delivery is free, and one hour delivery costs $7.99. The service is apparently geared towards popular items like "paper towels, shampoo, books, toys and batteries."
Prime Now is only available in one zip code (10001) but will expand to other parts of New York City soon and additional cities in 2015.
TechCrunch posits that Amazon is offering this service to stay competitive with startups and services like Uber, which offer similar and possibly lower priced services already. PCWorld theorizes that Amazon is trying to create immediate purchase gratification, similar to what consumers get from in-store purchases.
Amazon’s SVP of Worldwide Operations, Dave Clark, said in a press release, "There are times when you can’t make it to the store and other times when you simply don’t want to go."
For now, the distribution hub for these orders will be Amazon’s new building on 34th Street.
- Amazon Introduces Prime Now: One-Hour Delivery on Tens of Thousands of Daily Essentials Exclusively for Prime Members – Amazon
- Amazon Brings One-Hour Delivery To NYC With Prime Now – TechCrunch
- Amazon launches Prime Now, a one-hour delivery service kicking off in Manhattan – Venturebeat
- Amazon is Doing Free Two-Hour Delivery in NYC for Prime Subscribers – Business Insider
- Amazon Prime Now delivers your order in an hour, but only in Manhattan for now – PC World
Do you expect city dwellers to take to Amazon Now? Does a one-hour delivery service greatly improve the viability of CPG e-commerce?