The site features personalization, product recommendations, search functionality across all stores, 1-Click® shopping, and one convenient checkout incorporating all stores. Amazon.com will also provide order fulfillment and guest services for target.com. Target.direct, the electronic retailing and direct marketing division of Target Corporation, will continue to manage the fulfillment for items purchased under the Marshall Field's and Mervyn's brands on the web site.
Later this summer, target.direct will open a Marshall Field's store at Amazon.com , which will complement the existing online Target store, and include thousands of apparel, home and unique signature products, including the Frango® line of chocolates. Additionally, target.direct is launching new, national Marshall Field's Direct catalogs so that current guests and guests who don't have a Marshall Field's store in their community can shop online from home or via catalog.
Moderator Comment: Which property will benefit the most from the integration of Target, Marshall Field's, Mervyn's, and Amazon on the target.com site?
Right off the bat, the early winner has to be Amazon which sees its relationship with Target further cemented as a result of this deal. [George Anderson - Moderator]
- Target to Deliver Four Unique Brands in One Comprehensive Site at Target.com; Amazon.com to Provide Technology and Fulfillment for Web Site - Target Corporation