Yesterday, Amazon.com announced the launch Amazon Exclusives, a new online store that gives consumers access to innovative, new "up-and-coming" products including some featured on ABC Network's "Shark Tank" television program and others that got a start with funding from Kickstarter campaigns.
Amazon Exclusives features a wide variety of products including Jackery mobile device chargers, Tower inflatable paddle boards, Hot Chocolate Design shoes for girls and women, Olioclip photo lenses for iPhone 6 and Zackees LED-turn signal bicycle gloves. Jackery, Oilioclip and Zackees are Kickstarter success stories, according to Engadget, while Tower originated on Shark Tank.
"Our mission on behalf of customers is to make Amazon the destination for brands and innovators to launch and sell their products, providing our customers early access to new products," said Peter Faricy, VP of Amazon Marketplace, in a statement. "We understand that helping brands gain exposure for their award-winning new products is beneficial to customers that desire to be the first to have the hot new item."
The items sold on the new store are only available through Amazon and the manufacturers' own physical stores and/or websites. Because Amazon handles fulfillment, all the items are eligible for free two-day delivery to Prime members.
"New brands are popping up everywhere, and it can be difficult for consumers to find and evaluate new items online," said Stephan Aarstol, founder and CEO for Tower Paddle Boards. "The Amazon Exclusives store provides a great environment for customers to explore hot new items."