David’s Bridal is
partnering with furniture and home furnishings retailer Ashley to give a few lucky newlyweds every quarter a start on starting a home together.
Shoppers visiting any of David’s Bridal almost 280 locations across the U.S. on March 31, beginning at 6 p.m., can according to a press release expect the following rewards until close that day:
- The first five people in the store will receive a $100 David’s Bridal giftcard;
- The first 25 people in the store will receive $100 worth of Ashley Cash;
- All shoppers will receive a 10 percent discount.
During that time window, the store will put on a trunk show displaying
David’s Bridal’s spring 2023 collection. David’s is also making a promo code available, for those unable to make it to the event, to shop at Ashley and save $100 on an order of $750 or more. The partnership comes as 60 percent of David’s Bridal shoppers surveyed reported that they purchased furniture shortly after getting married.
This is not the first move that David’s Bridal, the largest seller of wedding dresses in the U.S., has made recently to make itself a bigger part of the full wedding experience for customers, from the planning stages to the celebration and beyond.
In January the retailer announced the introduction of a vendor marketplace as well as a wedding planning platform/app called The Pearl by David’s. The Pearl contains features such as a vision board, planning checklist, online event showcase and registry as well as tips and videos for wedding planning and inspiration. The vendor marketplace puts customers in touch with a range of photographers, caterers, bands, florists and even other companies that sell dresses.
As for
Ashley, while the brand name might not be as immediately recognizable to U.S. customers as other global furniture companies like IKEA, Ashley is the largest supplier and retailer of furniture in the country, according to Business of Home. The company boasts $5 billion in annual revenue and has 1,000 retail stores, most of which are franchisees or licensees.
