Nordstrom is big on Pinterest, but will the social media site be big inside the chain's department stores?
Back in March, Nordstrom began placing Pinterest's "P" logo next to the most pinned products in two of its stores. More recently, Nordstrom expanded the test to 13 more stores around the country. It operates 248 in total.
"It's our fastest growing social channel," Colin Johnson, a spokesperson for the chain, told The Huffington Post. "So we wanted to integrate the feedback that we're getting from our Pinterest community."
Nordstrom has a big head start on its rivals on Pinterest. According to a Bloomberg Businessweek report, the department store chain has 4.5 million followers on the site. That compares to 47,000 for Macy's, 44,000 for Barneys and 4,000 for Dillard's.
Mr. Johnson told Businessweek that company executives use the site "to find out what's exciting for our customers — and what's inspiring them."
- Nordstrom's Shelves, Now Stocked by Pinterest - Bloomberg Businessweek
- Nordstrom Capitalizes on the Social Shopper with In-Store Pinterest Tie-In - brandchannel
- Nordstrom Pinterest 'Top Pinned Items' Come To Life In Stores - Huffington Post
- Using Pinterest's social cred to get in-store shoppers to make purchases - GIGAOM
- Nordstrom - Pinterest
- Nordstrom - Facebook