Despite Scott McNealy's assertion to the contrary ("You have zero privacy anyway. Get over it."), many people believe that a right to privacy comes with being American. While most of the attention has been focused on online tracking, others question the need for companies to track consumer movement in physical stores.
Sen. Al Franken (D-MN) recently wrote a letter to Will Smith, CEO of Euclid, a firm that tracks consumer behavior in stores via their smartphones, requesting the company only follow those consumers who opt-in to the service.
"It's one thing to track someone's shopping habits through a loyalty card or credit card purchase; folks understand that their information may be collected," Sen. Franken wrote. "People have a fundamental right to privacy, and I think neglecting to ask consumers for their permission to track them violates that right."