Best Buy’s Geek Squad is now available by subscription
Best Buy has launched its Total Tech Support Powered by Geek Squad subscription program nationwide to help customers get the help they need with all their technology-related issues.
For an annual fee of $199.99, subscribers receive unlimited Geek Squad technical support and various services in Best Buy’s stores, online, over the phone or through the chain’s Home app. Best Buy includes internet security software at no charge on up to three devices for its members. Member-only discounts are offered on in-home services including installation and setup of technology purchases, some hardware repairs and future purchases of service plans. The subscription service covers products regardless of whether they were purchased from Best Buy or from another source.
Best Buy tested the service over several months before announcing the program’s nationwide launch yesterday. The consumer electronics chain said it assisted 230,000 people in setting up, troubleshooting or fixing technology as part of the pilot.
With seventy-seven customer reviews on the Total Tech Support page, the service averages a rating of 4.7 out of five stars. Ninety-four percent of those using the service say they would recommend it to a friend.
“We all rely on technology more than ever and are constantly looking for that trusted friend to turn to for inspiration, advice and help. We built Total Tech Support for that very reason,” said Trish Walker, president of Best Buy Services, in a statement.
“This kind of service used to be available on single products only, but now essentially covers all of the electronics and appliances in your home,” Ms. Walker added.
Best Buy’s management has clearly identified its 20,000 Geek Squad members and services such as Total Tech Support as important elements in its “Best Buy 2020: Building The New Blue” growth strategy. Service related revenues increased four percent for Best Buy last year, according to a Minneapolis Star Tribune report.
- Best Buy Total Tech Support Powered by Geek Squad – Best Buy
- Finally, There’s One Service You Can Rely on for Advice and Help for All Your Tech Need – Best Buy
- Best Buy expands Geek Squad’s role with nationwide rollout of ‘Total Tech Support’ – Minneapolis Star Tribune
- Best Buy campaign highlights its ‘insurmountable advantage’ – its people – RetailWire
DISCUSSION QUESTIONS: What effect will the Total Tech Support subscription service have on Best Buy’s reputation among consumers? How will it affect the chain’s sales? What will be the impact felt by Best Buy’s retail rivals?