"We believe car washes will enhance the destination aspect of BJ's clubs and thus drive incremental club traffic, as well as enhance the value of a BJ's membership," the research note read in part, adding that car washes would improve operating margins of BJ's gas stations.
Moderator Comment: Will car washes drive substantial incremental club traffic for BJ's?
Most consumers are not going to drive past several other car washes to go to BJ's (unless the wash is free) so it doesn't really appear to be a means to generate incremental traffic inside the club.
Placing a car wash with a gas station is not revolutionary. Now if you could have your car gassed up and washed for you while you shop in the club. That would be customer service. [George Anderson - Moderator]