Blimpie Counts Carbs

Oct 13, 2003

By George Anderson

The low-carb craze is making its way to the fast food industry as operators such as Blimpie’s roll out menus targeted to consumers looking for high protein meals minus the carbs.

Reuters reports Blimpie’s is testing the “Blimpie Carb Counter Menu,” offering “six-inch subs with fillings like roast beef and cheddar with wasabi dressing on seven-grain
bread. The sandwiches, each with only 7 to 8.5 net carb grams and lacking the white flour eschewed by low-carb adherents, can be paired with a SoBe drink and Crunchers chips from
Atkins Nutritionals.”

Jeff Endervelt, chief executive officer, Blimpie International said, “I didn’t do a formal study, but I think I’ve known enough about the Atkins diet and the South Beach diet
to know this is a wave that’s coming.”

Mr. Endervelt expects to eventually rollout the “Carb Counter Menu” from Long Island, NY where it is first being tested to the 1,650 Blimpie stores across the country.

Moderator’s Comment: What are your thoughts on fast food operators going to low-carb menu options?

We’ll take two cheeseburgers with Heinz low-carb ketchup. Hold the bun. [George
Anderson – Moderator

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