By George Anderson
Nutritionists and food manufacturers agree there is a need for nutritious, portable breakfast foods and beverages. What they don't agree on is the success food companies have had in developing these products.
According to an article in USA Today, nutritionists are concerned 'extra calories and fewer vitamins and minerals in many new beverage and breakfast bar substitutes for sit-down breakfasts often offset some health benefits.'
Lisa Young, a nutritionist and assistant professor with New York University said the problem with convenience foods is, "When you eat on the run, you forget you have eaten and end up eating more."
Consumers have been drawn to convenience foods such as meal replacement bars and beverages. NPD says sales of convenient breakfast foods and wholesome snacks are up 11% since 1999. Cold cereal sales have declined nearly five percent during the same time period.
Moderator's Comment: How will the growing number of meal replacement bars and drinks affect store merchandising and display?
Quaker Oats is asking grocers to display its new Quaker Oatmeal Breakfast Squares next to oatmeal cereals rather than in the energy bar or snack aisle section where many of these types of products are often found. [George Anderson - Moderator]