Bridal Shops Trying On Charges
Women do undeniably love to try on dresses but stores also, undeniably, have a right not to have their time wasted or their clothes tried on an infinite number of times.
According to The Independent newspaper and the BBC, an increasing number of specialist retailers in England have started charging women to try on wedding dresses. The theory is that they spend so much on their weddings anyway, a little bit more won't make a difference.
Part of the reason for the fees is that women are increasingly photographing dresses and then having them copied. Cameras have been banned from some high-end boutiques to prevent the growing numbers of women who photograph dresses and then have them knocked off at budget prices.
The story explains that specialist shops often have to contend with "time-wasters who are choosing a gown before they have even bagged a groom" as well as women who photograph dresses and then have them copied.
"Quite a few shops have started to charge now, and I can see why retailers are doing it. Charging for an appointment forces a bride to think about whether or not she is serious about buying a dress from that particular designer," said Deborah Joseph, editor of Brides magazine.
Fees are also said to cover consultation and advice although some stores offer a refund if a dress is purchased. Frequently described as "appointment fees," "consultation fees" and "deposits," the fees range from £25 to £50.
Some of the women interviewed by the BBC considered the practice unacceptable.
Discussion questions: Can high-end retailers justify charging women for the 'privilege' of trying on wedding dresses? Can you think of any circumstances where a retailer could rationalize charging a fee for customer service? Do you see "consulting" or "appointment" fees becoming a bigger component of high-end retailing?
[Author's commentary] Not many women are inclined to make a snap decision on the dress they wear for the most important day of their life. Any woman who has ever done it can describe the stress of planning and wanting everything to be perfect. The last thing they need is additional pressure during what they expect to be a very happy shopping trip. While there may be some women who try on wedding dresses just for the thrill of it, many women wait until they know they are ready to buy. But they do want to buy absolutely the right dress and that may mean trying on quite a few until they are sure. If you're going to spend a great deal on a dress that is so important, they should be entitled to an excellent service without being charged extra. After all, the shop is there to make a sale.