Busy Moms Buy Furniture Online
Online furniture and appliance buying grew at a 100-percent rate in the second quarter of 2002, based on data gathered from ComScore Networks’s worldwide panel of 1.5 million online consumers.
Pamela Durkin, president of FurnitureFind.com and mother of two, reports growing numbers of the site’s visitors to be busy soccer moms. Launched in 1996 as the online subsidiary of a 50-year-old furniture business, FurnitureFind.com is a leading e-catalog retailer offering a broad range of home furnishings brands and products with decorating commentary by its Lifestyle Editor, Kathy Ireland.
“We showcase about a hundred home furnishings brands,” says Ms. Durkin. “Then we support our customers with live, expert help, whenever they need it. Our Certified Home Furnishings Advisors make furniture shopping fun and convenient.” Her company has also created an online financing program in conjunction with American General Financial Services, which offers consumers three, six or 12 months, zero-percent APR terms on qualified purchases.
Moderator Comment: Will low income consumers buy furniture online or is this a shopping option only for the affluent?
The key to the success of FurnitureFind.com is that the
company is a furniture store first-and-foremost. The web site offers pricing,
selection and financing options that make it appealing to consumers beyond the
stereotypical soccer moms. [George
Anderson – Moderator]