According to Crowdtwist’s 2016 Gender Loyalty Report, filling out a survey ranked as the top way consumers want to earn loyalty points beyond purchases.
Surveys — chosen by 82.8 percent of women and 75.2 percent of men — fit into consumers' desire to have more two-way conversations with brands and even contribute to their success, according to the loyalty and analytics company. “That means being an advocate, amplifying the brand on social media, playing a role in product development and offering feedback, among other examples,” Crowdtwist wrote in its report.
Other ways consumers would be open to earning points for engagement include:
- Visiting a website (women, 64.1 percent; men, 55.0 percent);
- Opening/reading an e-mail (women, 57.7 percent; men, 50.6 percent);
- Watching a video (women, 53.2 percent; men, 46.1 percent);
- Posting a review (women 40.7; men, 33.9 percent);
- Checking-in on a mobile device (women, 34.3 percent; men, 26.9 percent);
- Updating profile information (women, 33.9 percent; men 23.3 percent);
- Reading blogs (women, 33.5 percent; men, 23.1 percent);
- Participating in fitness activities (women, 25.1 percent; men, 16.9 percent);
- Sharing a post on social media (women, 20.9 percent; men, 14.9 percent).