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Can Nordstrom’s full-line men’s store make it in Manhattan?

Written by George Anderson

Photos: Nordstrom

Nordstrom is taking a “go big or go home” approach to the opening of its first full-line store in Manhattan. The location, at the corner of 57th and Broadway, will be dedicated to men’s clothing, shoes and grooming needs. The store will stock a wide range of clothing and shoes with designer items priced in the thousands of dollars down to $50 sneakers. Those living in the city know that they can get takeout at virtually any hour of the night. The same will be true for men’s clothing from Nordstrom’s new store. The retailer will offer 24/7 curbside pickup for online orders of items available through the store’s inventory. Nordstrom, which tested 24/7 curbside pickup at 10 stores during the 2017 Christmas season, will offer the service year-round at the new location. Nordstrom’s reputation has been built on legendary service, and its men’s store will be no exception, offering a wide variety of bespoke clothing and customized products. The New York Times reports that Nordstrom will have 16 tailors on staff. The store, according to USA Today, will feature a bar upstairs where customers can get a glass of wine and a bite to eat. Customers who prefer to drink while they shop can have their order brought to them by an associate. Nordstrom will also offer same-day delivery in Manhattan for a $20 fee. Customers unhappy with their purchases can take advantage of the store’s express return service, which will allow them to scan a receipt and place it along with the unwanted item in a bag provided by the store that goes into a return box. The men’s store will be Nordstrom’s first take on a full-line store in Manhattan. The company will open a seven-floor women’s store across the street from its men’s store in the fall of 2019.

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