Target has a new designer line partnership. This time it comes in the form of swimwear and home décor items from the Finnish brand Marimekko. As in past deals with Missoni and Lilly Pulitzer, Target is expecting to sell out of the limited edition run quickly. Customers, experience tells us, will come up empty handed and find items being resold on eBay at a premium. While this may seem like bad news for the chain's customers, it may be great news for Target as it continues its efforts to reclaim its "TarJay" mojo.
Marimekko for Target will be available in the chain's stores and online on April 17. The line, according to a Target press release, "features more than 200 playful, print-centric pieces that span outdoor décor, furniture and entertaining essentials, as well as beach and swimwear for women and girls. Standout items include the paddle board, inflatables, hammocks and swimsuits."
The majority of the items in the Marimekko for Target line are under $50, with prices ranging from under $10 for sunscreen to $499.99 for a paddleboard.
A headline on the Refinery29 website claims that the new line represents the best collaboration ever for Target. According to the article by Angela Tafoya, "no one even comes close" to Marimekko when it comes to prints. The company was originally founded with the goal of bringing brightness back into the lives of people who suffered during World War II.
Last year, Target saw its website go down for 20 minutes due to high demand for items from its limited edition line from Lilly Pulitzer. Stores quickly sold out their stock and some 26,000 items from the line eventually showed up on eBay.
- Marimekko for Target
- Target Announces New Design Partnership with Marimekko: It's Finish. Target Style - Target Corporation
- Stop What You're Doing & See Target's Best Collab Ever - Refinery29
- Target Preps Marimekko Launch, But 'Won't Apologize' For Potential 'Sold Out' Signs - Forbes
- Ticking off 'guests' is a good thing for Target - RetailWire