So here's the deal: you enter a clothing store and begin looking through the racks. You find a sweater you like and lift the hanger off the hook for a better look. Up pops a digital screen behind the rack with recommendations for pants, sneakers or other items that might go well with your choice.
That's exactly the type of thing a good salesperson would do, assuming there was one nearby to assist you. Good luck with that, right?
How's it done? A radio frequency identification (RFID) chip is embedded in each hanger and, when the hanger is moved, the chip sends a message to a store computer controlling video displays around the stores. A men's fashion store, 109, located in the Shibuya section of Tokyo, is testing the technology developed by a company called Team Lab.
Check out the short video of the system taken by CScout to see how it works.