By George Anderson
Coca-Cola and Burger King have agreed to put the their past problems including the rigging of a marketing test for Frozen Coke behind them, according to an Associated Press report.
Dan Shafer, spokesperson, Coca-Cola said, "Both companies are focused on strengthening our relationships and forming a stronger partnership and growing our businesses."
The agreement comes on the heels of Burger King discontinuing sales of Frozen Coke or ICEE as it is called in BK restaurants after learning of Coca-Cola employees rigging a marketing test for the beverage in Virginia. Burger King's decision to reverse its earlier action was made after discussions between Steve Heyer, president of Coke and Burger King's chief executive, Brad Blum.
Moderator's Comment: Do you believe there will be any lasting effects in the business relationship between Coke and Burger King over the Frozen Coke incident?
A Burger King spokesperson said the company decided to continue selling Frozen Coke after it saw updated numbers showing sales of the product were stronger than expected. [George Anderson - Moderator]