By George Anderson
With more than 10 million phone numbers registered on http://www.donotcall.gov or called into (888) 382-1222, its clear most consumers don't want to be bothered with telemarketing calls.
According to an Associated Press report, the free service intended to block most telemarketing calls was registering 158 phone numbers every second during its busiest period since launching last Friday.
Moderator's Comment: Does the Do-Not-Call list have implications for marketing methods beyond telemarketing?
Seth Godin has written and talked about the use of interruption marketing. Marketers bombard consumers with messages hoping theirs will break through the clutter. The result is consumers are getting more messages than ever before and either becoming desensitized or annoyed by them in the process. His solutions are covered in his books Permission Marketing, Unleashing the Ideavirus and Purple Cow: Transform Your Business by Being Remarkable. [George Anderson - Moderator]