By George Anderson
The key to retailing may be location, location, location. But, one chain's idea of a poor location is turning out to be the right location for an independent operator.
The Vineland (NJ) Daily Journal reports that Janak and Jitrenda Patel, owner/operators of two Pantry 1 Food Marts have opened for business in locations left by the Wawa convenience store chain.
The entrepreneurs aren't wasting time either. The Daily Journal reports that on Dec. 2, Wawa closed a location in Vineland. "By 4 p.m. that same day, Pantry 1 Food Mart was up and running. It took a massive coordinated effort between suppliers like Dietz & Watson meats and Cream-O-Land Dairy -- as well as the sign company -- to pull it off."
Janak Patel attributes the store's early success to being responsive to local customer needs. For example, Mr. Patel keeps a clipboard handy to respond to customer requests. "In three days, I will have it," he said.
Moderator's Comment: What lessons do you believe can be learned from the Wawa/Patel's convenience store story?
FYI - In some (not all) instances, Wawa is including a clause in its leases that locations it opens in can not house a convenience store for a number of years. [George Anderson - Moderator]