Coors’ Share Price Climbs to Rocky Mountain High

Oct 22, 2002

By George Anderson

Reuters reports that share prices for Coors reached their highest level in five months following upgrades from analysts at Morgan Stanley and Banc of America Securities.

The investment houses gave increasing volume growth, improved marketing efforts for Coors Light and weakness in the malternatives category as reasons behind the upgrades.

Moderator’s Comment: What is your evaluation of Coors’
product lineup, marketing, store-level execution, etc.?

Staying out of malternatives (Zima doesn’t count) may
turn out to be a good move for Coors. [George
Anderson – Moderator

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