Cott will manage the new venture, Cott Embotelladores de Mexico, S.A. de C.V., which will manufacture soft drinks for several grocery retailers in Mexico including Comercial Mexicana, Chedraui and Wal-Mart.
Moderator Comment: Should retailers increase, decrease or keep about the same the space devoted to private label soft drinks?
Obviously, there are store-by-store variables depending on consumer base and other factors. That said, we often wonder if retailers (and consumers) wouldn't be better served if space was opened up for unique products/flavors by other brand suppliers. This could be accomplished by cutting back space on slow moving private label or national brand duplicates of major CSD segments such as cola. [George Anderson - Moderator]