Datamonitor has taken a look ahead and published a list of 10 trends it expects will have a major impact on consumer packaged goods (CPG) in 2008:
Probiotics
Consumers have discovered the health benefits of active cultures in yogurt and yogurt-based drinks and now manufacturers are moving into others product categories. Procter & Gamble has begun selling its Align probiotic supplement in stores in a number of markets after exclusively marketing the product online for two years. Cheese and chocolate are two other likely categories for probiotics.
Organics for Kids
Organic food manufacturers are beginning to get serious about targeting the kid segment at a time when conventional grocery and foodservice brands have been criticized for marketing practices aimed at young children.
Fresh, Fresher, Freshest
From Tesco's Fresh & Easy convenience concept to frozen foods that are fresher than fresh.
Super Fruits
Fruits such as acai, goji berries, noni and pomegranates, and the drinks made from them, are lauded for battling cancer and keeping aging consumers looking and feeling young.
Made in Africa
The undiscovered continent is finally found as food and personal care products show up on American store shelves.
Sweet Dreams
Sleep disorders are moving high on the list of health crises identified by the medical community. Products that make it easy to de-stress and get some rest are poised for growth.
Keep It Crunchy
Texture is important when it comes to the foods consumers like and those they do not. Manufacturers may be taking some of the "bad" stuff out of foods but they are putting the crunch in.
Hot, Hot, Hot
As consumers age, their sense of taste and smell diminishes. Hot spices and dishes will increasingly get both their attention and purchases.
Living in a High Test World
Caffeine is showing up in all kinds of products besides drinks. Sunflower seeds, oatmeal and potato chips are now being supercharged.
Protect Planet Earth
Virtually every product has some "green" story to tell. Those that are legitimate will find consumers are willing to spend in the name of sustainability.
Discussion Question: Which trends do you think are most important to watch for in 2008?