Consumers can now walk into one of 115 Price Chopper stores in six states and receive up to eight coupons based on their personal shopping habits by simply inserting the chain's rewards card into an iSaveToday machine.
"Providing our customers with valuable, targeted offers at the simple scan of their Price Chopper AdvantEdge Card adds unique incremental value to our loyalty card program while strategically expanding our marketing reach," Mona Golub, vice president of public relations and consumer services at Price Chopper, told The Business Review (Albany, NY).
Individual offers can be tailored to customers as Price Chopper tracks their purchasing activity for the previous 64 weeks. Included in the analysis is the amount spent by shoppers and purchases by product category.
The system, according to the grocer, enables direct one-to-one communication with customers every time they visit a store to shop.
Discussion Questions: How do you view the strategy of tailoring offers to what consumers want and value rather than what suppliers and retailers are looking to sell? What would a system that truly enables a direct one-to-one communication with customers every time they visit a store mean for the retailer/supplier relationship?