Will a David's Bridal Collab With Perry Ellis and Cubavera Be Successful?

For the first time in its history, David's Bridal will be introducing menswear into its selection of product offerings, partnering with established men's fashion label Perry Ellis and its subset, Cubavera, in doing so.

"David's Bridal has long been a haven for brides and all women alike for special occasions, and with this expansion, it's bringing the same expertise, style, and convenience to men, making it a one-stop destination for all," said Elina Vilk, chief business officer at David's Bridal, via a Mar. 31 press release.

"From prom and homecoming to grooms and groomsmen, and even honeymoon looks, we're providing stylish, high-quality options for every milestone. Whether it's a black-tie affair or a destination wedding, this collection has everything you need to ensure he looks and feels his best," Vilk added.

Accessories for men will be hitting store shelves immediately, with suits slated to be introduced in stores through April and beyond. Orders can be placed online as well as at brick-and-mortar David's Bridal locations, with more inventory rolling out to physical stores throughout the year. David's promised that the variety of inventory -- from dress shoes to bow ties, and from dress shirts to suits -- would also be increasing in scope with the passing of each season.

"At Perry Ellis, we believe style should be effortless, versatile, and accessible for every special occasion. Partnering with David's Bridal allows us to bring our legacy of quality craftsmanship and modern design to a new audience," said Oscar Feldenkreis, CEO and president of Perry Ellis International Inc.

"Together, we're ensuring that men can look just as polished and confident as their partners for all special occasions," he added.

As for the inclusion of Cubavera, this partnership seemingly aims those looking for a beach wedding theme -- or those headed to a tropical locale for a destination wedding. Bold floral prints, short sleeves, and slim fits appear to be the hallmark of the Cubavera aesthetic, with palm prints and linen pants being advertised prominently on the brand's website.

David's indicated that it has set a goal of stocking at least 200 items from Perry Ellis and Cubavera as the relationship between the businesses matures.