Limited assortment grocery stores such as Aldi and Save-A-Lot have been on a growth tear in recent years as consumers go in search of extreme savings in tough times.
Delhaize has an answer to this challenge to traditional grocer retailing in the form of its own Bottom Dollar Food. It has opened seven new locations in the Pittsburgh and Youngstown, OH markets and plans to open seven others.
"Customers will find Bottom Dollar Food unique because we offer unbelievably low prices, carry quality private brands and the national brands that matter most, and offer a meaningful, efficient assortment of fresh produce and meat," said Meg Ham, president of the chain in a press release.
While Bottom Dollar boasts of the types of savings found in other limited assortment grocery stores, it sees its emphasis on fresh food as a point of difference.
Leslie Atkinson, director of marketing for Bottom Dollar Food, told the Pittsburgh Post-Gazette, "There was a huge opportunity in the discount sector to have fresh produce."
With the addition of 14 new units, Bottom Dollar will grow to over 40 stores in New Jersey, Pennsylvania and Ohio.
