A grand total of $3 million isn't a lot of revenue in the grand scheme of things when you're Dell, but it's a start. That's the way the computer maker feels about its sales from the past two years that can be directly tied to the Twitter social media site.
"We're going to watch it over time to make sure it's tracking at the right level," Lionel Menchaca, Dell's chief blogger, told Reuters. "It is trending upward and that's what we're going to be looking at overall."
Dell posts between six and 10 items a week to its DellOutlet account on Twitter. Almost all its posts include a link to a sale or coupon for potential customers to use. Dell is one of the most-followed Twitter accounts with roughly 600,000 followers.
Discussion Question: Should more companies be using Twitter for promotional purposes? What does the experience of Dell and others you are familiar with tell you about the role of Twitter and other social media tools used by retailers and consumer brand marketers?