Do Pizza Hut’s 140-Second Interviews Fit the New Digital Dialogue?
Pizza Hut is choosing a new manager of digital media — referred to as its "Manager of Digital Greatness" — based in part on 140-second interviews being conducted during South-by-Southwest (SXSW), the 11-day tech, film and music festival now taking place in Austin.
Reporting to the director of digital marketing, the tech-savvy applicant "must be a true social media maven, staying on top of digital trends and executing new ways to make Pizza Hut the undisputed champ within the digital space." Pizza Hut has more than 10 million brand likes on Facebook, the most Twitter followers in the pizza category, and is also highly active on Pinterest, Instagram, YouTube, among other platforms.
Calling it "an ode to the often forgotten elevator speech, which requires clear, concise communication when presenting an idea in a limited amount of time," Pizza Hut said the speed interviews connect with today’s digital age, likening it to how conversations unfold in real time through 140-character Tweets.
In Austin, interviews took place at the Hilton Austin from 1-5 p.m. on Sunday, March 10. SXSW still stands out in indie music and movie convention, but its interactive part has increasingly become a platform for entrepreneurs and startups to network and launch social media products. Twitter and Foursquare both first earned fame at the show.
"For the Manager of Digital Greatness position, we know the interactive festival in Austin is one of the largest gatherings of talented individuals in the digital space — and one we consider a target-rich environment for finding our next team member," said Caroline Masullo, Director, Digital and Social Media.
Pizza Hut, part of Yum! Brands, is also conducting 140-second interviews via Skype and Google (GOOG) Plus.
- Gone In 140 Seconds: Pizza Hut To Conduct Speed Interviews For New ‘Manager of Digital Greatness’ – Pizza Hut
- Pizza Hut To Do Speed Interviews For Digital Jobs – Mediapost
- Q&A: 140 Seconds With Pizza Hut on Its 140-Second Job Interview – BloombergBusinessWeek
Do 140-second interviews make sense for businesses in an increasingly digital world? How may the interview process have to change to find the best workers to serve increasingly digital and mobile consumers?