By George Anderson
Unilever will spend up to $110 million to launch its Dove hair care products line in North America, reports Reuters. The company is looking to build on the brand's 50-year heritage to capture seven to 10 percent of the shampoo and conditioner categories within five years.
Moderator's Comment: Will Dove hair care be successful?
We wonder how much of Dove's business will take sales from Unilever's other hair care brands: Suave and Thermasilk. [George Anderson - Moderator]