Facebook on Target
One of the reasons that a gazillion people are on Facebook is its cost – it’s free.
While free is always a big draw and a big reason behind the growth of a dizzying array of social games on the site, many Facebook users are spending real money on applications needed to play the games. Enter Facebook Credits gift cards and, starting this Sunday, the first store where consumers can buy them is at Target.
"Facebook Credits gift cards provide an easy and convenient option for Target guests to purchase virtual goods," Mark Schindele, Target Corp.’s senior vice president of merchandising, said in a press release.
The cards, which sell for $15, $25 and $50, are accepted by games including City of Wonder, FarmVille, Happy Aquarium and Mafia Wars. Facebook is helping to push the new venture by including a Target store finder on its Credits page (http://storelocator.gmgpulse.com/partner/facebook).
Discussion Questions: Do you expect there will be a big demand for Facebook Credits? Does being the first to offer the cards give Target an advantage that it can exploit?
- Target to offer Facebook Credits gift cards – The Associated Press/Bloomberg Businessweek
- Target stores to sell Facebook gift cards – Reuters/MSNBC
- Facebook Credits Are Coming to a Target Near You – GigaOM
- Facebook Launches Prepaid Cards for Credits with Target – Inside Facebook