Fair Trade Products Going Mainstream
While many American consumers are looking to save wherever
they can, there are also quite a few who are willing to pay a little
more for fair trade products.
According to Fair Trade USA, mainstream grocery
stores saw the biggest increase of all retail channels in fair trade product
sales during 2010.
“We are encouraged by the fact that in spite of the economic recession,
consumers everywhere are embracing the idea that every purchase matters,” said
Cate Baril, director of business development, grocery and ingredients, at Fair
Trade USA. “We continue to see strong, double digit growth in the natural
and specialty channels. And we see even stronger growth in supermarkets where
sales are up 26 percent, as more stores are adding a greater variety of fair
trade certified products and increasing selection for consumers.”
is the largest fair trade food category. Sales for coffee were up 33 percent
last year. Ready to drink tea and coffee sales jumped 39 percent.
achieving sales increases included chocolate (19 percent), sweeteners (17 percent)
and frozen desserts (four percent).
Fair trade health and beauty products also
gained, with skin/body care up 32 percent. Aromatherapy and body oils were
up 19 percent.
Stacy Geagan Wagner, director of communications for Fair Trade USA,
said fair trade products are now found in stores ranging from Walmart to single-store
“It’s [fair trade] still such a small percentage of
the market that there’s room for everyone to grow,” Ms. Wagner
- Mainstream Consumers Drive Fair Trade Certified Sales Up 24 Percent – Fair
- Strong Sales Perk Up Growth Forecast for Fair Trade Goods – Business News
Discussion Questions: In what product categories do you see the greatest upside for fair trade? Should retailers do more to promote fair trade products, or do they run the risk of raising questions about other products?