WorldofGood.com, a website that markets products created by artisans from developing nations, sold its retail brand and related assets to eBay last week after a two-year collaboration between the two companies.
According to a release announcing the deal, "The transaction reflects eBay's growing commitment to engaging consumers to affect social change through sustainable commerce. It also represents World of Good's commitment to creating the greatest market opportunity for small, Fair Trade and environmentally responsible producers around the world. The online marketplace hosts hundreds of sellers, with tens of thousands of sustainable products from 85 countries."
World of Good also sold its wholesale business, including its Global Girlfriend clothing line, to GreaterGood/Charity USA. The wholesale business supplies companies including Disney, Hallmark and Whole Foods.
Priya Haji, co-founder and CEO of World of Good, said, "We are excited about the opportunity to scale the World of Good mission to an unprecedented degree through eBay. Also, we are confident that GreaterGood will be an excellent steward of the retail partnerships we've built and will continue to grow Fair Trade through mainstream retail channels."
Discussion Questions: What do you think about the opportunities and challenges associated with this acquisition and eBay's commitment "to affect social change through sustainable commerce?"