DISCUSSION

Favorite Fast Foods From Your Own Kitchen

Written by RetailWire Staff
By Bernice Hurst, Contributing Editor, RetailWire

Todd Wilbur has specialized in cloning recipes since the 1980s and claims to be the first to crack some of the big secrets of our time. He boasts of founding "the first copycat recipe website on the Internet," and has sold over 4.3 million of his Top Secret Recipes cookbooks, according to a report on fdin.org.uk. Reportedly "the top-selling cookbook author on QVC," Mr. Wilbur has made appearances on such national television shows as The Oprah Winfrey Show, Good Morning America, Today and Fox News.

His new collection, titled Top Secret Recipes Unlocked, was due into bookshops on November 24. In it, Mr. Wilbur tells home cooks how to replicate signature dishes from Starbucks, McDonald's, Panera Bread, KFC, Subway, Mrs. Fields, Boston Market, and Taco Bell, amongst other American restaurants.

Described as including "a dash of spicy humor, a spoonful of food facts, and a hearty serving of culinary curiosity," the new book is said to include no fewer than 115 "new formulas to help you create amazing clones of the foods you love with ingredients you buy at your local supermarket, for a fraction of the cost - perfect for these tough economic times."

And if reading all about it isn't good enough, demonstrations are available on a YouTube video as well as Mr Wilbur's very own YouTube channel and, of course, his website - www.topsecretrecipes.com.

Both the techniques and ingredients needed for reproducing such well-loved dishes as Krispy Kreme Doughnuts, Burger King Onion Rings, Panera Bread French Onion Soup, Starbucks Cranberry Bliss Bar, Taco Bell Chicken Quesadilla, Boston Market Sweet Potato Casserole and Popeye's Buttermilk Biscuits can be found in its pages. Now all he needs is an app with a shopping list to take to the store!

Discussion Questions: Will consumers be enticed by the opportunity to re-create their favorite fast food recipes by themselves? Should retailers be promoting this book and the ingredients needed to cook with it?

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