Gingerbread lattes, peppermint mochas, eggnog shakes and candy cane bagels are just some of the treats being served up by eateries for the season - and the bottom line effect is enough to give any retailer holiday cheer.
According to a report in USA Today, seasonal snacks can mean a one or two percent sales boost for those peddling these goodies to consumers.
"People who buy these items are really buying gifts for themselves," said Malcolm Knapp, a restaurant consultant. "It's a way of participating in the season. But you only give this gift seasonally. That's what makes it special."
El Pollo Loco has a customer base that is 50 percent Latino. During the holidays, the chain sells its chicken tamales that are a traditional Christmas meal. Mark Hardison, marketing chief for El Pollo Loco, said the item adds two percent to its sales for the entire year.
Einstein Bros. has created what it calls its candy cane bagel that is made from two twisted potato bagels, some red dye and powdered sugar. According to Dan Dominguez, chief operating officer at New World Restaurant Group, the item is the top selling holiday item it ever created. It is also the best seller from the Einstein Bros. menu this month.
Discussion Questions: Do you see holiday food treats as an expandable consumption opportunity? What companies have impressed you with their ability to add on sales with seasonal treats?