The management at Ahold's Giant Food Stores, headquartered in Carlisle, PA, is pretty confident about the quality of the chain's private label versus national brands. That's why it is coming back with its "Buy Theirs, Get Ours Free Challenge" to prompt customers to compare for themselves.
Over the weeks of Sept. 28 and Oct. 5, customers who buy select national brand items will get the equivalent Giant brand item for free. The latest challenge will be the fourth time Giant has run this event this year.
"The 'Buy Theirs, Get Ours Free Challenge' has become one of our most popular promotions showcasing the value and quality of our Own Brands products," said John MacDonald, director of marketing and external communications, in a statement. "Customer feedback has been great, and the good news continues to spread about how we are helping stretch family budgets."
Among the brands that Giant is taking on with its challenge are Ocean Spray Cranberry Juice, Sabra Hummus, DiGiorno Rising Crust Pizza, Nabisco Ritz Crackers and Pillsbury Ready to Bake Cookies.
Giant will make use of in-store signage to call out the challenge items. The chain has also scheduled sampling of its own products on Sept. 28 so shoppers can get a taste of what they'll be eating at home.
In other Giant news, the company announced earlier this week that it is expanding its online ordering and pick-up service with sister company Peapod to two new locations in Pennsylvania.
"We are excited to introduce this convenient grocery option to our customers in Flourtown and Conshohocken," said Mr. MacDonald. "In addition to the Peapod home delivery service we offer in these communities, Peapod by Giant Pick Up provides customers with another opportunity to shop when and how they want without having to leave their vehicle."