Group Calls For Boycott of Target

Nov 30, 2004

By George Anderson

The conservative Christian organization, The American Family Association, is calling on its members to boycott Target because of the retail chain’s decision to not allow the Salvation Army to collect donations outside the company’s stores this holiday season.

According to a report by The Christian Post, AFA founder Don Wildmon wrote in an email, “Target’s new policy is opposite of that with community-minded giants like Wal-Mart, J.C. Penney’s, and Big Lots. They believe the Salvation Army serves a critical need by offering kindness to a family in need.”

Mr. Wildmon, an ordained United Methodist minister, urged supports of his group to contact Target and let the company know they wouldn’t be shopping in its stores because of the decision to ban the Salvation Army’s bell ringers.

Moderator’s Comment: Will The American Family Association’s call for a boycott of Target materially impact the chain’s performance this holiday season?
Should Target reconsider its ban on the Salvation Army bell ringers considering the ongoing press the story is getting?

We don’t have any problem with Don Wildmon or any group calling for a boycott. That is their right. We have to admit being a bit confused about the AFA’s
endorsement of specific retailers including Wal-Mart, J.C. Penney’s, and Big Lots. Also, considering its position on Target, is the AFA calling for a boycott of all retail stores
that do not have bell ringers out in front of them?

George Anderson – Moderator

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