Harris Teeter is going outside its comfort zone. The Kroger-owned grocery chain, which has offered online ordering and in-store pickup at its stores, is running a pilot program using the UberRUSH third-party service to deliver products directly to customers.
The test is being run through a Harris Teeter location in Washington, D.C. and is only available to customers within a five-mile radius of the store on 1201 First Street NE. Customers can order from the entire store inventory using Teeter's mobile app. The desktop version doesn't include delivery at this point.
To place orders, customers select delivery at the checkout. An UberRUSH driver is then dispatched to pick up the customer's order at the store. From there, the drive delivers the order to the customer's front door. Customers receive updates to keep them informed of the driver's progress, similar to Uber's car service.
"Harris Teeter is excited to enhance the online ordering process by offering home delivery," said Danna Robinson, communication manager for Harris Teeter. "UberRUSH delivery will help us reach our customers where they are by making the grocery shopping experience even more convenient."